At a busy intersection in Metairie, Louisiana, there is Krispy Kreme Doughnut franchise. One day while parked at the traffic light, I look over and notice that there are bubbles flying out from the corner of this Krispy Kreme Doughnut Shop.
I am not sure if it was because of the attention grabbing bubble or the smells but my car suddenly turned into the ordering lane. (I swear I didn’t touch the wheel). As I ordered a dozen donuts for Valentine's Day for my great team members, I asked the attendant about the bubbles.
I learn it is a commercial-grade bubble-blowing machine designed to attract children. (Ouch, that hurt. Did she just call me a child? I think so.) When children see the bubbles while sitting at the red light, they enthusiastically gain the attention of their parents and make the parents turn into Krispy Kreme. The attendant has observed that this marketing tactic absolutely is increasing traffic into their store.
Think about the following questions:
- When you look at your business, what “bubbles” are you blowing?
- What extra value are you adding?
- What is so unique about the products or services that you are offering?
- What makes you irresistible?
Find the right bubbles for your business, and attract the right traffic. This is a great lesson from Krispy Kreme.
