Here we are at the beginning of the year and we’re trying to develop new relationships with customers.
Well, why not have a little fun and get with a local vendor and grab yourself some high quality popcorn and some boxes and get into a routine whereby you call on your target market. Whether it be 10 people or 15 people or 20 people, and you bring them a big tin of popcorn. As they eat their popcorn and you say hello to them jovially, you get an opportunity to talk with them about what is going on in their business and how might you be able to assist them in 2011 on their business.
And as fate would have it, it’s time to leave and then you say to them, I’ll see you in a couple of weeks to fill up your popcorn.
This was a very successful marketing campaign that was put on by my roommate many years ago. His Crown Victoria was completely packed with bags and bags of popcorn, and that’s what he would do. He’d go in, have fun, and fill up popcorn bags. They would welcome him in and that provided many opportunities for him to learn about what projects were coming up and how he could benefit.
So think through and have a “Pop On By” popcorn marketing campaign. Keep it light, keep it fun, but at the same time remember when you’re there to ask those very important four essential questions. [If you haven't heard my "Four Essential Questions" talk, you can find it on my brand new CD Come Hell or High Sales.]
We’re available to help you and your team members get inspired to have a great 2011.
Well, why not have a little fun and get with a local vendor and grab yourself some high quality popcorn and some boxes and get into a routine whereby you call on your target market. Whether it be 10 people or 15 people or 20 people, and you bring them a big tin of popcorn. As they eat their popcorn and you say hello to them jovially, you get an opportunity to talk with them about what is going on in their business and how might you be able to assist them in 2011 on their business.
And as fate would have it, it’s time to leave and then you say to them, I’ll see you in a couple of weeks to fill up your popcorn.
This was a very successful marketing campaign that was put on by my roommate many years ago. His Crown Victoria was completely packed with bags and bags of popcorn, and that’s what he would do. He’d go in, have fun, and fill up popcorn bags. They would welcome him in and that provided many opportunities for him to learn about what projects were coming up and how he could benefit.
So think through and have a “Pop On By” popcorn marketing campaign. Keep it light, keep it fun, but at the same time remember when you’re there to ask those very important four essential questions. [If you haven't heard my "Four Essential Questions" talk, you can find it on my brand new CD Come Hell or High Sales.]
We’re available to help you and your team members get inspired to have a great 2011.
