How can I Build Quality Relationships with Each Customer?
No business establishment can make it far without quality relationships with each customer. However, establishing these quality relationships with each customer does not come easily. One is required to have specific attributes or techniques that will keep the customers always wanting to come back to your business.
Thoughts to Steer By
As a business a person, are you and your team passionate about what you are doing?
Is your team conveying that you are competent enough to handle their concerns?
In every aspect of your direct contact with the client, make sure that you bring out the professionalism that is in you. It is good that you show some “strictness” in your work.
Be purposeful. Be valuable. Follow a coherent system. Your system should put the client at ease. They want to know that “you” know where you are going.
For instance, keep working on avoiding “gabble” talks. (Keep the small talk, small. Short. The 2-hour appointment is becoming more and more rare. The attention span of my clients is very short. I suspect your clients can’t sit still and listen that long either.)
Another aspect of creating quality relationships with each customer is by being friendly with them. It is important that you put on a happy face. Your mood will influence the direction of the meeting or interaction. Be sure to shake their hand and look directly into their eyes while addressing them. This is a clear indication to your client that you are concerned about them and giving them all the attention that they require. This gives them confidence in you and they will be more willing to conduct future business with you.
Customers will always gravitate toward the person who is capable of resolving their problem. You must establish trust in the relationship and always ask open-ended probing questions. Allowing them to talk will help you to know what the client has in mind and how they feel about the product. After talking with them (oftentimes more than once) you should be in a position to come up with the best way of meeting their needs effectively and ensuring that the good relationship is maintained between the two of you.
You should not rush into having them trust you but rather let it grow. This takes patience and time. Simple things that some people tend to ignore can gain trust. For instance, you can choose to ignore or act upon your customer’s feedback or comments. Showing them that you care about their feedback and comments goes a long way toward building trust.
How do we continue to make our clients feel special?
Answer: By learning about their likes, dislikes and preferences. Sending them a sample of a great coffee you found only works if they are coffee drinkers.
You should always remember that each client desires individualized attention. One size hardly ever “fits all”. Especially when you are doing business with someone. When people authentically feel special, they are more likely to do business with you and refer you to new people.
A referral is the highest compliment a customer can give you. And you are receiving that referral because you “EARNED” it! Be thankful and acknowledge the referral. It is a big deal!
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